About Us: Our Story

We inspire Non-Obvious thinking to solve the world’s biggest business challenges.

While our name is quirky, we are serious about helping organizations and the humans inside them take action by identifying new opportunities and implementing smart ideas to win the future.

Our Story

It all started, as the ideas often do, with frustration.

The end of the year usually brings all sorts of lazy, obvious and useless trend predictions. Inspired to do better, our founder Rohit Bhargava decided to publish the first Non-Obvious Trend Report back in January of 2011 to share some unexpected insights about business for the year to come.

It was an unexpected hit.

More than two hundred thousand people read and shared that first report in less than a week. Thanks to that early success, the research turned into an annual tradition, and over the past eight years Rohit (and our growing team) evolved the Non-Obvious Trend Report into an annual book series. The first hardcover edition of this series hit the Wall Street Journal best seller list in 2015.

Since then, each annual edition features new trend research and has enabled us to help dozens of the largest and most respected brands in the world to take these trends (and the process behind curating them) and use them to prepare for winning the future in their industries.

Soon, the growth was too much to handle.

In 2016, with demand for keynotes, signature workshops and talks growing rapidly, Rohit was rapidly running out of capacity and needed help to expand. That year, he teamed up with Paresh Shah, a longtime collaborator and fellow innovation expert, to grow the Non-Obvious Company. Paresh brought more than two decades of management consulting expertise to the partnership, along with a Harvard MBA and previous experience founding two companies of his own. His management consulting background offered the perfect complement to Rohit’s branding and marketing strategy expertise.

Since then, several more pioneering thinkers have joined our team and we been lucky enough to work with a growing roster of interesting companies.

We had to make an unusual choice.

Unlike other consultancies, we didn’t want to grow by adding lots of “junior strategists” to our team or take on every project that comes to us. We don’t charge per hour and never put our clients “on the clock” with timesheets. Instead, we only work with clients that we truly believe in and aim to be real unbiased partners (often working alongside their existing agencies and consulting partners).

The Non-Obvious Company is a fast-growing consultancy that helps leaders and teams see what others miss. We specialize in delivering high-impact signature workshops, training and advice that inspire real action and delight in bringing an outside unbiased perspective to all of our work.

Are you ready for non-obvious thinking?

We believe the future of business requires more open minded leadership, a greater willingness to look outside your own industry, the ability to curate ideas, and of course … more non-obvious thinking!