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What can an Icelandic hot tub etiquette video teach you about the power of storytelling?

How are Michelin-ranked food stalls forcing luxury brands to rethink business models?

What can the world’s quietest place reveal about engaging today’s enlightened consumers and employees?

The #1 best selling trend series.

8 Years of Research

This long running trend series features 15 new predictions every year that will change the way that business is done.

Over 1 Million Readers

Every year the report is widely shared and discussed online and the book is purchased in bulk for large organizations.

100+ Trends Predicted

The report has predicted more than a hundred trends covering consumer behavior, technology, economics and more.

Full Transparency

Each report also includes a full recap and ratings for every past prediction, a level of transparency unlike any other trend reports.