About the Trend Experience

About The Collaboration:

At the SXSW Interactive Festival in 2018, Non-Obvious Company and Microsoft will be announcing a new collaboration using Microsoft’s Power BI to create a data visualization that unlocks new insights from 8 years of trend insights. The beta experience (best viewed on a web browser) allows you to dig into over 100 trend predictions, filter by industry or year and see relationships between the trends.

See the Beta Trend Experience >

Watch the video below to hear our founder Rohit Bhargava explain the idea behind the interactive experience and why it was so important to create – and then play around with the beta experience for yourself at www.nonobviouscompany.com/alltrends.* We hope you enjoy it!

*This pilot experience is best viewed on a desktop. The full launch will include the mobile friendly and responsive edition.