A compilation of resources related to the Non-Obvious Trend Series of books.
This page includes additional resources, research, worksheets, bonus downloads and more from all the past editions of Non-Obvious.
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Non-Obvious 2019 Resources
- 2019 Notes & Resources [PDF] – Full list of sources, URLs and stories for each trend from Non-Obvious 2019.
- The Magic of Insignificance [VIDEO] – Video of short talk referenced on Pg. 28.
- The Haystack Method [VIDEO] – Video of how the haystack method works from Pg 40.
- Volvo’s Epic Split Ad [VIDEO] – Featuring Jean Claude Van Damme, as referenced on Pg. 120.
- Caterpillar Jenga Ad [VIDEO] – As referenced on Pg. 124.
- Time-Traveling Dietician [VIDEO] – As referenced on Pg. 134.
- Sea Turtle With Straw Up Its Nostril [VIDEO] – As referenced on Pg. 199.
- Non-Obvious Book Awards Winners [LINK] – Full list as referenced on Pg. 237.
- Innovation Readiness Assessment [PDF] – Is your organization ready to innovate? Take this assessment to find out!
Non-Obvious 2018 Resources
- 2018 Notes & Resources – Full list of sources, URLs and stories for each trend.
- Brand Humanity Test – Is your organization faceless? Answer these six questions to find out!
- Approachable Luxury Worksheet – How to use the “5 H’s of Approachable Luxury”
- Breakthrough or Boondoggle Quiz – Will Your Next Meeting Inspire Action Or Waste Time? Take The Quiz To Find Out!
Non-Obvious 2017 Resources
- 2017 Notes & Resources – Full list of sources, URLs and stories for each trend.
Non-Obvious 2016 Resources
- 2016 Notes & Resources – Full list of sources, URLs and stories for each trend.